TestSet Launches in Europe with Strategic Investment from ACKWEST Group

LONDON, UK – April 16, 2024 – TestSet, a provider of uncorrupted, unbiased, and human-verified insights data, today announced its arrival in the European market, backed by a strategic investment from ACKWEST Group, a leading data creation holding company. Founded by industry veterans with a proven track record of anticipating and adapting to evolving trends, TestSet was created to transform how businesses access and consume first-party data.

TestSet empowers European businesses with the industry’s most reliable data. By harmonising the efficiencies of modern technology with the expertise and care only humans can provide, the company offers data with precision, accountability, and flexibility that businesses can trust. This unique approach ensures data integrity and expert validation, facilitating accurate decision-making and tailored strategies to meet consumer demands effectively.

Leading TestSet’s European business is a solid team with decades of collective experience. Colin Turner-Kerr, Managing Director, brings over 20 years of expertise in data creation, consumer insights, and research technology. Renowned for building high-performing teams, Colin ensures unmatched client service and the highest quality data delivery. He is joined by Dina Patel, Director of Operations, whose two decades of experience ensures client satisfaction. Her expertise lies in optimising workflows and leading exceptional teams.

Colin expressed, “We are excited to launch TestSet in Europe to provide brands, marketers and insights professionals with a more efficient and reliable source of insights data to drive confident decisions. ACKWEST’s investment and shared commitment to data integrity will be instrumental in our success. Together, we will deliver exceptional service and the most reliable consumer insights to our European clients.”

Keith Price, Co-Founder & Managing Partner at ACKWEST Group, emphasised TestSet’s innovative approach, stating, “TestSet’s embrace of modern technology offers a promising pathway to elevate data quality for businesses. Our strategic investment aligns perfectly with our vision for the future of data creation and underscores our belief in TestSet’s potential to modernise the European consumer insights landscape.”


TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonising the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. More information is available at


The ACKWEST Group is redefining the future of data creation. Our portfolio of modern technology-driven consumer insights and marketing services companies help clients efficiently transform data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry pioneers, ACKWEST acquires, builds and scales emerging businesses into the future-forward leaders of tomorrow.

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Press Contact:

Carol Malak