TestSet Expands North American Leadership Team with New Executive Appointments

SAN DIEGO, CA – July 9, 2024 – TestSet, a leader in creating proprietary first-party data for marketing research and insights agencies, is pleased to announce the appointment of Michael Sanfelippo as President, to continue the company’s global expansion. Joining Michael’s leadership team are two senior executives: Dave Kirschbaum, a seasoned expert in customer experience management, who will drive the creation and delivery of remarkable customer experiences, and accomplished sales executive, Shana DeMarinis, who will focus on building and nurturing a best-in-class customer engagement team.

Bringing nearly two decades of unparalleled experience in building and leading customer experience teams within the insights industry, Michael’s expertise and leadership are set to significantly advance TestSet’s mission of providing the most reliable and easily accessible first-party data for informed business decisions.

Dave Kirschbaum will be responsible for creating and ensuring that every customer interaction with TestSet is seamless, positive and exceeds expectations. His extensive background in customer relationships and his commitment to excellence will ensure that TestSet’s clients receive unparalleled service and the highest quality data.

Shana DeMarinis will be dedicated to building and leading a top-tier customer service team dedicated to supporting TestSet’s clients. Her proven track record in building client relationships along with her expertise in the Insights industry, will play a crucial role in strengthening TestSet’s reputation for reliability and customer satisfaction.

Co-Founder and Managing Partner of ACKWEST Group, Keith Price, commented, “We are thrilled to see Michael take on this significant role at TestSet and are confident that his leadership will strengthen their position in the market. As a new entrant gaining momentum with its modern technology and customer-centric approach, TestSet is on an impressive growth path. Michael’s appointment underscores our commitment to fostering elite talent to drive sustainable growth.”

Michael Sanfelippo added, “I am honored to lead TestSet alongside a team of the industry’s best talent. TestSet’s commitment to building proprietary first-party data assets will allow us to provide reliable and accurate data that our clients can trust. I am particularly excited to collaborate with Dave, Shana, and the rest of the team, whose passion for creating exceptional customer experiences will be instrumental in driving our success.”

About TestSet

TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonizing the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. TestSet is an ACKWEST Group company with office locations worldwide. More information at

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Carol Malak