Our Story

The Insights industry has witnessed remarkable evolution over the years, driven by technological advancements and changing consumer behaviors. We are now facing another pivotal juncture of new challenges where change isn’t just desired – it’s necessary.

TestSet was created to reshape the future of consumer insights data. Founded by industry veterans who have consistently anticipated and adapted to evolving trends by embracing new technologies, TestSet is at the forefront of transforming how businesses access first-party data.

Harmonising the efficiencies of modern technology with the care and expertise only humans can provide, our data is consistently reliable and easily accessible – every time.

TestSet is an ACKWEST Group Company.

Brands, marketers and insights professionals deserve a more efficient and reliable source of insights data to drive confident decisions.

TestSet was created for you!

Our Name 

The TestSet name originates from a process used in machine learning - a secondary (or tertiary) dataset that provides an unbiased assessment of how the model would perform in a real-world application.

TestSet, in the consumer insights landscape, represents true, uncorrupted first-party data that businesses can rely on.

Testset [test•set]
1. a secondary (or tertiary) dataset that is used to test and validate an assumption or an idea

Our Promise

At TestSet we are committed to providing precision, accountability, and flexibility that businesses trust. We always prioritise your needs and collaborate with you to develop tailored solutions that align with your goals and challenges while exceeding your expectations.

Consistently reliable and easily accessible data - every time.